has created a world where there’s
and it’s called The Yukawa Community.
“From my self-defined Yukawa heritage, to you — across borders, bounds, and beliefs.”
Yukawa means…
owning the unknown about yourself, the unseen about where you truly come from or who your people really are, in order to, as Audre Lord said, define yourself for yourself.
It’s a rewriting of your narrative, a redesigning of your DNA, a deep healing (and an even deeper knowing) in your bones…
Yukawa…
is the pilgrimage that you make without even taking a single step — neither a drive across terrain, nor a flight throughout water or air.
It’s the recognition of every place, person, and experience that this world holds, from the understanding that none is separate from the other, that it’s all accessible and continually evolving within you.
And most of all…
is love.
True love, for loved ones — your planet, your humanity, your family, your people — which can only be moulded, hand-in-hand, with the fullness of the love that you have for yourself, for your life — your own joy, your own divine fulfillment, your inner-peace. That’s Yukawa.
“The greatest illusion of this world is the illusion of separation. Things you think are separate and different are actually one and the same. We are all one people, but we live as if divided.”
Guru Pathik
Meet the Founder, et al.
-
Ra Yukawa
INTERDISCIPLINARY STORYTELLER + ARTIST
consists of…
The Art of Yukawa
Photography
Abstract, portraits, cinematography, products or services, and so forth. Oftentimes in conjunction with graphic design, web design, articles or features, and visual storytelling projects.
Graphic Design
Social media, website content (web design), greeting cards, business cards, flyers, awards, brochures, logos, cover art, magazine layouts, merchandise and clothing (screen print).
Mixed Media
Natural elements such as clothing, fabric, canvas, and raw aspects of Earth. Digital elements used include photography, videography, graphic design, user interfaces, and music. Typically created as one immersive, streamlined project, experience, or installation.
Videography
Visual development, pre-production, direction, production, and post-production — for music, poetry, art exhibitions, products or services, short films, and interviews.
Creative Writing
Poetic works of art, scripts of fiction, and songwriting, to journalistic articles and features, non-fiction storytelling, and copywriting. All of these modalities of writing are seen as conduits of creativity to Yukawa.
Sound Engineering
Music, poetry, narrative soundscapes for stories, and audiobooks. Software used is Garageband.
Research
Just as holistic as rebranding, Yukawa magnifies the subject of research into the Universe — no detail is insignificant. Market, journalistic, art, and academic.
Rebranding
Yukawa gets to be the most holistic in this process. The brand at hand is streamlined with its creator’s new identity.
Prototyping
From research and definition, to development and delivery, and back again. Continuing with Yukawa’s holistic commitment, prototyping doesn’t end after passing tests for a successful creation. It’s always ongoing. For art, design, branding, community building, and business modeling.
Curation
Content for social media, blogs, and websites. Art for music albums, poetry books, gallery exhibitions, and magazines.
Marketing
Everything within the scope of marketing, from research to advertising, for every marketable aspect of a business. Yet again, entirely holistic. Strategised for quality engagement, not with a viral objective.
the overall creative art direction
and management of projects.
Holistic métier consulting —
for artists, entrepreneurs, organisations, and agencies of any scale or trade. With mutually aligned purpose, you’ll collaborate with Ra Yukawa, source from Yukawa’s community, and/or Yukawa will work completely in-house of your business.
However the ingenious hands that’ll pour into your endeavours are decided, the work remains holistic in nature. For Yukawa, this means fulfilling the main objective of your consult, with high regard and approach to you, your team, and your business’ overall well-being — mentally, emotionally, physically, and spiritually. Having studied and lived under instruction of community elders from multiple backgrounds for 8 years, Yukawa utilises ancient and traditionally therapeutic modalities and practises to shift, refocus, centre and ground creative work in evolutionary and revolutionary sustainability. Because if your mind, body, and soul aren’t well, eventually it’ll affect your work.
Brands of The Yukawa Community
Rachel Giordani (fka raelle)
“Yukawa was an amazing, amazing pillar of support during my first exhibition. They helped me to re-energise my website and designed flyers that incorporated meaningful details of my art. It was nothing short of pure creative genius. To intentionally spend several consecutive days pouring into our work, in order to create something eye-catching and memorable, is a natural standard of Yukawa’s dedication and ingenuity. I know that anything Yukawa touches in this way will always be successful.”
“I’m often amazed at Yukawa’s turn-around time for our creative work. They’re an artistic powerhouse! Give them an idea and prepare to be moved by how intuitively they bring it to life.”
Dhayana Alejandrina
“It was Yukawa’s diligence, adaptability, respect of our personalities, and punctual communication throughout their creative direction that made our TLWI… collaboration a success. I highly recommend them for their work.”
Morelys Urbano, Artist of TLWI… (Cohort ‘21-’23)
“With honesty, a level head and selflessness — Yukawa made me feel heard, understood, appreciated, and uplifted during their creative direction of our projects.”
Kai
“One of the things I enjoyed most about Yukawa’s creative direction of TLWI… was the way that they paid genuine attention to me, as an individual artist or person, in order to best represent my personality in the character assigned to me. And giving me the improvisational authority over my character’s script was a cherry on top that truly made me feel more present and seen.”
Amou Jacobs, Artist of TLWI… (Cohort ‘21-’23)
